TrickrTreat: Miley, My Little Pony, or Thug Notes?

“The next time you try to seduce anyone, don’t do it with talk, with words. Women know more about words than men ever will. And they know how little they can ever possibly mean.”
― William Faulkner

“That’s what careless words do. They make people love you a little less.”
― Arundhati Roy, The God of Small Things

So I have been busy writing articles about digital seduction versus blogging or vlogging of late. I’m hard at work trying to get my social capital in academia on.

Seduction, blurred privacy, and unpaid labor in networked publics have become new themes in my research on the convergence of marginalized black girls and YouTube’s music media economy. It’s odd how curiously similar this work is to my previous research on black girls’ game-songs and popular songs by male artists over a 50-year period (Gaunt 2006, Gaunt 2011). I’m gonna try to treat you and trick you with this post since it’s October 31st and I’ve been feeling quite “witchy” all week (apologies to my students).

So, why not mess around and blog for Halloween this year; seduce my readers/audience with my own little trick or treat post. 

 

Vanilla or Chocolate, Choose!!

Which of these three things arouses your curiosity the most. I have a YouTube discussion related to each: (1) Miley Cyrus and twerking?; (2) Unpacking My Little Pony Toys?; or (3) Wisecrack’s Thug Notes on Thriller?  You got 10 seconds before the beat drops . . .

TRICK? … OR TREAT?: A HAPPY DANCE

DJ: Hold. Up. 
Crowd hollers: WAIT-AH-MIN-IT!!!!

 

TREAT: The trick would be Miley, but this is actually about me writing on the love and theft of twerking!! The symbolic “beat drop” for any researcher is when you spin a publication in a refereed journal. BAM!!! My article on YouTube was published in September 2015 just after my birthday!! {{{doin’ that happy dance}}}. #getitgirl

MaryJ gif

YouTube, Twerking & You: Context Collapse and the Handheld Co-Presence of Black Girls and Miley Cyrus

Journal of Popular Music Studies

Journal of Popular Music Studies
Volume 27, Issue 3, pages 244–273, September 2

 

Hope you can enjoy this first treat with me. There’s not a lot of articles about marginalized youth and convergence with legacy media in digital media studies; let this make your reading list before everybody else sees it. You can download the article and if you care to share it with colleagues or any grad/undergrad students studying sociology, anthropology, ethnomusicology, intersectionality, and media studies, please do!  Hey, and if you use the piece in your class (1) let me know here, and (2) share about it on Twitter, Facebook or other social media #blackgirlsmobility. Let me know if you love it, hate it or wanna drop it like a Little Pony unboxing video.

TRICK? or TREAT?: Hands Tied!! #theunboxingvideoonrace

THIS ONE’S A TRICK: My students started vlogging two weeks ago, which is what I am becoming known for  as a teacher and researcher. Their little haters are driving up their anxiety because of the awkwardness of digital self-presentation; watching yourself on the screen of your webcam and YouTube causes stage fright in your own bedroom or house. It doesn’t help that I’d never offered a course with personal vlogging during a fall semester before; freshmen and women are deep in that awkward stage of their first semester in college right about now with midterms. I didn’t see that coming. #notetoself. I need to pay attention to that in the future. It’s only the 2nd full semester I’ve experimented with student vlogging during my intro course. The summer classes of 15-16 students in 6 weeks had few distractions. This was like an off-line example of colliding contexts or “context collapse“.

Ideas for this post emerged last night while creating a playlist for my intro students on how to vlog like a pro. In my search, I discovered a video from earlier this year titled the 10 Richest YouTubers uploaded to the channel WatchMojo.com (Feb 15, 2015).  So go figure…All the richest YouTube vloggers appear to be white males except for one. The #1 channel that profits from YouTube monetization features a female voice and white female hands unboxing Disney Collector toys. I swear!! I need to stop teaching and start unboxing toys but being black I’d probaby need to wear white gloves in my videos. Watch Lisa Nakamura’s TEDx talk on five types of online racism including the “plain old racism” from a Stanford study of products sold on Craigslist by white or non-white hands).  Hmm. Is that why MJ wore white gloves and socks? #blackhandsdontsell

Because I am doing research (and not because of FOMO), I watched FunToyzCollector (fka DC Toy Collector) unbox MLP Rainbow Dash Hair Case Radz My Little Pony Kinder Surprise. Her voice is…yeah, it’s obnoxious. It’s like listening to a white suburban adult (with no kids) do that baby-talk thing to a toddler; it’s steeped in a creepy, saccharine-sweet quaalude of consumption. #gagging

While the personal identity of the creator remains anonymous, the channel branding is clearly on fleek as a YouTube space. I bet the top the YouTube Kids spaces. Think of the parents and kids who “ooh” and “ahh” adding toys to their birthday and holiday gift shopping lists. I should see how’s commenting on these videos and check out the thumbnails for the users to see how diverse it is.

Uploaded just a week ago on October 20th, the Rainbow Dash Hair Case unboxing video already has over 300,000 views. Maybe this segment of the blog should really marked as a treat rather than a trick. Why? The seductive ecosystem of user-generated content and its convergence with consumerism is pernicious…but it’s free. There’s a saying in the tech world: “If it’s free, you’re the product.” {{teeth glint DING!}} As Joshua Meyrowitz wrote back in 1985:

The products are the viewers who are sold to advertisers. The more viewers a program [and now a YouTube channel] draws, the more money advertisers are willing to pay to have their message aired. Because of this system, network broadcasters have little interest in designing programs that meet the specialized needs of small segments of the audience. (Meyrowitz 1985, 73; under “The Merging of Public Spheres.”).

When TV was owned and run by people “masquerading” (given the Halloween theme) or performing in their roles as major corporate media execs, it was difficult to challenge. It’s even more pernicious when ordinary people masked by branded channels sell toys to your kids in an age where entitlement meets the arousal of your personalized mobile experience in an attention economy.

TRICK or TREAT?!!!

LAST TREAT!!: After searching for videos and stumbling upon unboxing videos for My Little Pony, this is the treat I seduced you to wait for if you read my Halloween musings thus far. I found a YouTube video that both pleases and toys with the seduction of our attention creatively. This one leads you through a sort of intellectual fun house to places you’d never expect but delights anyone like me interested in black music and the archeology of sound and history. It the Wisecrack channel’s release of the

Halloween Special – The Genius of Michael Jackson’s Thriller

It was released only two days ago so it’s fresh content. Michael Jackson was my Beyoncé in my first year of college. Thriller was the ultimate music video seduction back in my young adulthood. Well I was only 16 in my first year of college. That was like yesterday cuz you know good black don’t crack. #timespacecompression. OK, ghouls and boils, that’s enough. This vlog is long enough. So let me leave you to your Halloween candy and this videos from Thug Notes. It’s classic literature cliff notes read by an “original gangster”. Some consider it among the best educational spaces on YouTube.

Bye for now!!
#cuevincentprice
#ghoulishlaugher

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