Ms. Jamie A’dedra Moore (“BeTTy BuTT”)
Born: Wed., Feb. 14, 1990
Died: Wed., Nov. 12, 2014
Jamie A’dedra Moore was born February 14, 1990 in Queens, New York to James D Moore and AnnetteTownes. The date is significant for my research because YouTube launched its domain name on February 14, 2005. YouTube would launch Jamie and her two friends from ATL into online user-generated fame. On June 9, 2009 she and two other local twerkers uploaded their 3rd attempt to broadcast themselves as the Official Twerk Team on YouTube.
On Wednesday, November 12, 2014. Jamie was involved with a failed drug deal where she was accosted and shot in the head over $1115. Jamie better known on YouTube as BeTTy BuTT, the capitalized “T”s stand for “twerk team” which they made famous as a colloquial expression and a cultural meme. Twerk teams of lil’ sisters and cousins and later cheerleading squads and white girls in San Diego high schools led to a kind of moral panic following the appropriation of twerking by Miley Cyrus in a YouTube video in April 4, 2013 (that date is probably of no significance to Miley and her handlers–it’s the date MLK was assassinated). The video titled Miley Cyrus Twerking Video has over 6.7 million views to date.
My students and I since last summer have been learning about CPMs. The cost per thousands YouTube uses to calculate the monetization of a channel. According to several sources (will update later when I have time), the average subscriber today makes only $2.09/CPM minus a 45% cut for YouTube. To put the $1115 that Jamie was shot in the head for into CPMs, she died for 500,000 YouTube views.
Her top upload on her personal channel @BeTTy BuTT had only 4 videos. She had left the Official Twerk Team. More about that in another post. The video with the most views had only over 200,000 views. She died for twice that number and some. #bottomlines YouTube ain’t as lucrative as everyday folk want to make it out to be. When I tell folks I am studying twerking, black girls’ twerking on YouTube, one of the initial responses is always they are making money on YouTube. Pardon the vernacular but…NO THEY NOT!! At least for the millions of views she got with the Twerk Team and her own site she could have at least been remembered for her born name, her government name, in death. Not one news report claimed her real name. She was just some “dumb bitch” (pardon the expression) who twerked on YouTube. RIP.
Here’s more from her obituary online.
She was …
full of life, she enjoyed swimming, sewing, music, dancing, volunteering and spending time with family and friends.Jamie graduated from Chapel Hill High School in Douglasville, GA. She had many talents including fashion desiging, modeling and teaching dance. She was a the true daddy’s girl. She mirrored and enjoyed every minute of swimming, motorcycling and other thrill seeking activities with her father. Additionally, she loved making arts and craﬅs with her mother. Theyenjoyed sewing, crocheting and knitting many items which inspired her aryistic ability as a fashion designer. Recently, she was helping her mother create a website for her craﬅ business. Jamie had an awesome relationship with her stepmother and they enjoyed attending theater productions. Jamie’s aﬃnity for travel was inspired by stepmother and she loved traveling with her grandparents and aunt Curly. Jamie was a water lover and the beach was her best friend. She was also an ovarian cancer survivor.