5 Digital Lessons Learned the Hard Way: On WSHH & YouTube, pt. 1

Quote 1: “My dad always said this to me. A hard head makes a soft ass, meaning being stubborn and not listening makes life harder for you than it has to be. At the fine age of 41, I’m learning to not make the same mistakes over and over.” –  A blogspot post from a black man

Quote 2:A hard head make a soft ass, but a hard dick make the sex last..” –  Ludacris on Missy Elliot’s “One Minute Man”quoted from RapGenius.com.

RapGenius.com, owned by three non-black men, is a site where members annotate rap lyrics in a vernacular way. It’s sort of rap lyrics “Wikipedia,” but unlike the crowd-sourced encyclopedia there isn’t a taskforce of volunteers  distinguishing what information is merely entertainment information vs. meaningful fact. Despite my point, I do like the annotation for the familiar black vernacular expression from my own childhood. Ludacris flips the former meaning to go where all things in patriarchal hip-hop goes these days…to sex but the user’s annotation explains the former meaning well:

“A hard head make a soft ass” is a phrase familiar to the Southern part of the U.S. It means that hard-headed children (children who don’t listen to authority) have a tender behind, in that, whippings will hurt more because they will get more of them.

Those corporal lessons makes may or may not lead to change. Negative reinforcement can kill the spirit of learning. Fear was planted in my psyche with only a few ass-whoopins or beatings which we never violent but adjusted to the circumstance accordingly – fear of getting avoiding getting caught was lesson number one. I didn’t learn to unravel what I had actually done wrong and prevent that.

The lessons I am learning online doing digital ethnmusicology are learned the hard way–from trial and error or loss of access whenever things are taken off a site or some info is no longer accessible.

Conducting ethnographic research on black girls on YouTube comes with pitfalls: the data you study that contains girls twerking, talking and creating content, can be deleted, removed or simply lost to if someone didn’t pay for their annual domain fees.

I NEED SCHOLARSHIP (JUICY J’S WSHH SITE)

Today I went to WSHH site that featured the Juicy J contest videos to continue previous study and analysis of  the top-rated and most popular videos ranked there. I posted an image of the site in a previous post after the winner of the $50K, Zaire Holmes, was announced. Her 15 minutes of fame has been reduced to the fact that she did not twerk by Juicy J himself rather than the fact that she as a single mom going to college wants to become a doctor. These are examples of the #patriarchalbargains we make according to Gloria Steinem who arguably justified Miley Cyrus’s twerking.

WorldStarHipHop Juicy J site for the contest (Screen Shot 2014-01-14 at 12.08.06 PM)
WorldStarHipHop Juicy J site for the contest (Screen Shot 2014-01-14 at 12.08.06 PM)

I’m writing this post instead of attending the annual celebration of the Dr. Martin Luther King, Jr. national holiday in Brooklyn, (and yes I heard the about an image of King being featured in a twerking event advert but that is a case of entertainment info vs meaningful fact to the work I am doing at the moment. #focus). I got sidetracked, stopped in my tracks, when I went to the WSHH site for the contest and found this:

Screenshot 2014-01-20 09.05.50
Screenshot 2014-01-20 09.05.50

I didn’t go to Brooklyn because of the possible implications of this for my online research.

It seems that WSHH took down the site (if I returns let me know) that had that brilliant “Juicy J is not grading your work” line.  And set of ranked videos I was planning of studying. It was a convenient way to create a sample of the videos online. (Bet WSHH won’t take down Sharkisha but that’s another story for another conversation.)

This lack of access is potentially meaningful though I can’t say how yet and it may turn out to be nothing more than entertaining news. But what if the NOT FOUND page suggests that Juicy J’s gettin’ “protection” from incrimination around the controversy?  So it was written. Now it is gone! I may never verify such a suspicion. 

But this thing has taught me a few lessons. Lessons I’m learning  from my participant-observation and ethnographic study of YouTube. I’d like to share these lessons with any other twerkologists or YouTube ethnographers, too. So here we go.

Screenshot 2014-01-20 11.43.27
Screenshot 2014-01-20 11.43.27

Lesson #1 Websites containing YouTube videos can disappear.

Videos can be made private or removed from YouTube  preventing further viewing. And if a distributor like WSHH or the media handlers behind rap mogul Juicy J with a net worth of $20 milliion thinks it best to “scrub” or remove a site despite their stand for a kind of radical openness they can and will.

Shock sites like WSHH may be concerned that about the backlash from black women especially after the Crunk Feminist Collective post by Dr. Brittney Cooper and after the more recent corrosive public debate between Dr. Cooper (a black feminist historian and media studies scholar)  and a Dr. Shayne Lee (a black male who is a sociologist, a bible scholar, and  head of his department at Tulane University). It was during a segment on HuffPost Live panel via a Google Plus Chat on the topic “Do ‘Hood Sites’ Normalize Black Stereotypes?“.

Since we still live in a democracy, limiting as it may seem, where Black women are increasingly wielding  considerable online power through social media to tackle images believed to do damage to their social group identity in the public sphere, WSHH’s concern would be valid. But once again, I may never verify such a suspicion.

Lesson #2: Capture everything that is meaningful while you work with online media.

Here’s some tech info that will be useful for anyone studying YouTube videos.

From now on I will capture screen shots of images and auto-add them to a DropBox folder. I will also download the videos and catalogue any as I watch from now on. I use WonderShareAllMyYouTube for that. I find it’s better than the Torrent Torch browser I also downloaded for that purpose. The Torch browser is not always effective in downloading videos.

I don’t know why the Juicy J Scholarship site is down, but studying those submissions that were voted on by the masses as the most popular and the most top-rated are now out of reach. Wondering how I might still access them? Anyone with any ideas please inbox me.

Would WSHH be loath to honor a request from a black feminist scholar or a digital ethnographer studying black girls and their online games? I wish I could learn the backstory. Not enough contacts in this world yet. I wish I had had the forethought to back that thang up (pun intended); to recover the valuable and meaningful data that I witnessed these last two months.

Later this week, I’ll share the other 3 lessons.

The other 3 of the 5 digital lessons spill over into the pedagogy (or androgagy for adults) I am designing for my political sociology course this Spring. If you recall, last Spring I focused on “political speech acts” in honor of the 150th anniversary of the Emancipation Proclamation and the 50th Anniversary of the March on Washington. Twerking will become a central piece in the new semester’s design.

 

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